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Globalization, technology and marketing (college) globalization, technology and marketing with the phenomenon globalization, the world has shrunk into village and all have access to whatever they wish within no time. This paper focuses on global business strategy of coca-cola company the first part of the paper concentrate on the internal and external analysis of the company in the international business environment as well as the extent of globalisation on the. Globalization case study essay sample according to pratheep, globalization “describes an ongoing process by which regional economies, societies, and cultures have become integrated through a globe spanning network of communication and execution” (2010.
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